JetBlue has embarked on a fleet-wide overhaul of its cabin interiors which includes the introduction of many customer-friendly amenities such as more legroom, larger video screens, Wi-Fi and most importantly – E-Leather upholstery throughout.
The refurbishment aims to meet customer demand for an affordable premium product, which E-Leather helps to achieve through its light weight, easy maintenance properties which lead to substantial cost savings.
JetBlue CEO Dave Barger noted that JetBlue is not taking a traditional approach to the premium market: “We decided to enter the premium transcontinental market in a way that only JetBlue can: with an intense focus on offering the best possible product for the best possible price”.
E-Leather has been used across all seating classes, including the new lie-flat beds, creating an attractive cabin environment for the airline and its passengers.
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