Chris Brady is 6ft 2in (1.9m) tall. So he really dislikes the experience of flying economy class in a plane.
So he decided to do something about it.
Mr Brady is an engineer who got into marketing when he worked for Virgin Atlantic.
He got bitten by the entrepreneurial bug, and in 2008 co-founded a company called Acro Aircraft Seating, based near Gatwick Airport in Sussex.
"I was fed up with banging my knees on the seat in front," he says. "Our idea was to create something better."
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