The beginning of a sustainable partnership
On a momentous day back in September 2017 ELeather announced their long-term, strategic innovation partnership with Nike with the idea of introducing a new super-material to the sporting footwear brand.
Together ELeather and Nike had been evolving an engineered leather under the partnership ready for 2017 when ‘Flyleather’ was introduced to the world of footwear. The announcement coincided with Nike’s commercial release of its first Flyleather product – Nike Flyleather Tennis Classic.
Chris McBean (ELeather’s CEO at the time) commented that “Nike and ELeather share the same rebellious spirit. When told it can’t be done, we dig deeper and do it. Nike is known for being one of the top innovation companies in the world, and one that shares our view of making the most of the world’s natural and limited resources. The partnership with Nike has allowed us to refine our performance engineered leather to meet the exacting standards required for success in their class leading products.”.
The greatest advance in leather, since leather
Flyleather shares its sustainability credentials with ELeather’s other engineered leather products meaning not only does it save thousands of tons of leather offcuts from ending up in landfill, but it also uses less water in the manufacturing process.
Not only that, it is also 40% lighter and five times more abrasion resistant than traditional leather, but also improves cutting efficiency thanks to the fact that it is produced on a roll as opposed to an irregularly shaped hide.
This is a great benefit to Nike considering that leather, as a material, has the second-highest environmental impact on the company’s carbon emissions and water usage. By introducing Flyleather into the mix, Nike were able to not only introduce a new innovative material but also improve their sustainability credentials.
According to Nike’s website Flyleather is the greatest advance in leather, since leather with the company’s Director of Materials Technology, Bhupesh Dua hailing it “Nike’s most sustainable engineered leather, including synthetic leather”.
A partnership that keeps on giving
ELeather and Nike share a passion for things such as innovations and sustainability so teaming up for joint collaborations produces great results. So far ELeather had the privilege of participating in Nike’s creative campaigns outlined below.
EARTH DAY 2019
To celebrate Earth Day 2019 Nike teamed up with artist Steven Harrington to produce a limited edition Flyleather collection featuring his iconic designs. The collection featured an Air Force 1, Blazer and Cortez – all produced in Flyleather.
The project was a great initiative to celebrate an increasingly important date in the calendar but also to highlight Nike’s efforts in producing sustainable footwear. The campaign was supported by a video, some of which had been filmed at ELeather’s manufacturing facility in UK detailing each step of the of the process turning unwanted leather offcuts into Flyleather.
The collection was a great hit and, to this day, a pair or Earth Day limited edition Nike shoes is proudly displayed in ELeather’s showroom in their Peterborough factory.
LONDON STORE DISPLAY
Throughout 2019 shoppers at Nike’s flagship store in Oxford Street, London were treated to a visual display explaining what Flyleather is and how it’s made.
A limited edition Cortez Shoe was suspended in the air above clear boxes visualising manufacturing steps from leather trimmings to the finished Flyleather material. The white board then described and explained process further in more detail.
Who says retail therapy can’t be educational!
EDUCATING YOUNG DESIGNERS
2019 was clearly a busy year for Nike/ELeather as the joint collaborations did not end there! This time Nike partnered with Dazed magazine, British Designer Samuel Ross and Central Saint Martins college in London to educate young designers on the importance of sustainable design.
A group of students were educated on what Flyleather is and how to work with it before arriving at ELeather HQ for a factory tour and a seminar explaining the manufacturing process and the material’s environmental credentials.
The students were then asked to come up with their own designs using Flyleather with a selection of those later exhibited at Copenhagen Fashion Summit.
ELeather caught up with some of the project participants a few month later to discuss their experience of working with engineered leather as well as importance of sustainability and circular design.
More is yet to come
ELeather are proud to be able to collaborate with iconic, global brands such as Nike outside of our core transportation markets. The partnership is a testament to the versatility of engineered leather and how it can contribute not only to the production of superior products, but also how it has a positive and meaningful impact on our clients’ sustainability credentials.
We’re looking forward to our continuous collaborations with Nike.
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