The circularity challenge
The principles of circularity are a roadmap to a better approach and a more sustainable future. They can be summarised simply as:
Using as few resources as possible in the most efficient way. Starting with a thoughtful design because waste is not inevitable.
Keeping materials/products/components in use for as long as possible and at their highest value. The lowest carbon solution is (usually) the one already in service.
Replace and restore the resources you use. Support the ecosystem and make sure your impact is always regenerative.
In the case of this partnership, keeping material at its highest value is key, once it has served its purpose as a seat cover.
Southwest Airlines® have been donating their used covers as part of the “Repurpose with purpose” scheme which is a great start. The initiative not only helps recycle existing resources but also helps local communities.
But we must think bigger: how can find a way to reuse the resources we already have at scale?