2020 has been a year most of us would rather forget. A year where the Coronavirus pandemic uprooted all of our plans putting an end to not only our jet-setting lifestyles but also more fundamental elements of our lives such as everyday social interactions and being able to spend holidays with family. It also forced most parts of the world into some form of lockdown that had overwhelming economic effects meaning most industries had to readjust to the “new normal”.
As life goes on though (that is, if you’re not in a lockdown right now) the changes caused by the pandemic made us rethink what really is important – health, community, environment. This has led to the accelerating popularity of an already existing movement such as conscious consumerism and also to new, major cultural trends that have, and will continue to have, a direct impact on the material trends in the future.
Before we dive straight into the material and colour trends to prevail in 2021, we must first understand the cultural shifts forecasted to shape creative and strategic thinking across lifestyle and other industries in the months to come.