Project Blu, a company founded with the aim to reduce global ocean-bound plastic waste and reduce the environmental impact of pet products is using ELeather within its range of sustainable leads and collars.

Already dubbed as the best start up business in Wales 2020, in the words of the Founder, Geryn Evans, “Project Blu is on a mission to revolutionise the pet accessories market. We want to create a future which embraces sustainability, circularity and provides a better world for pets, people and the planet”. It’s also the first global pet brand to offer a full range of sustainable pet accessories.

A pioneer, a visionary and an environmentalist? A man of our own heart…

ELeather collection features various types of dog collars and leads in a selection of colours and is available for pre-order now at

Images courtesy of Project Blu