Peterborough, Cambridgeshire, UK – The ELeather team have recently returned from Aircraft Interiors Hamburg 2018, a leading international aviation specific trade show held every year in Hamburg, Germany. The event was held at the Hamburg Messe Exhibition Centre from the 10th to the 12th of April and brings together industry professionals from cabin interiors, in-flight entertainment, connectivity, passenger experience and passenger services.
This year’s shows was a great opportunity for the ELeather team to unveil and launch a brand-new corporate identity, including a new company logo, new product collections, as well as colour and material finish trend collections specifically tailored towards aviation specific applications.
Building upon the success of the organisations already established identity, ELeather launched their brand-new look at this year’s AIX Hamburg. ELeather collaborated with creative design agency Idealogy to help create the new corporate identity and brand story, as well as leading colour materials and finish experts Trendworks to create persona inspired trend collections for 2018/19.
Over the course of the 3 days in Hamburg, the ELeather aviation team met with a number of airlines, seat manufacturers, OEM’s and designers to showcase the new corporate identity, product and trend collections, leading the way in creating exceptional experiences for aviation passengers of all classes.
Part of the ELeather’s re-branding and new corporate identity exercise, was to introduce a range of trending materials varying in colour and material finishes to show delegates at AIX Hamburg how ELeather are committed to an innovative, customer-centric approach to creating new products.
Understanding what a brand wants for its customers is integral to success in providing innovative material products, and is basis of ELeather’s new colour & material finish collections for 2018/19. According to WGSN’s report on materials and textures, the top criteria driving trends in the coming 12 months is sustainability, tactility and experience. AIX Hamburg 2018 was the perfect opportunity to launch ELeather’s new material colour and finish trend collections, demonstrating a continued dedication to gathering and actioning customer feedback.