The wider topic of Sustainability is a minefield. At the same time, thanks to often young and very vocal groups of activists and scientists it has never been more popular (as shown by Google here).
Unfortunately, the sad truth is that most of us don’t understand the ins and outs of what it means for something to be truly sustainable and this leaves brands and companies with a huge number of opportunities to capitalise on the good intentions and lack of knowledge of the average consumer.
In the past couple of years at ELeather, we’ve been working hard at educating our own team about what sustainability is, what it means to be a sustainable business and how our materials impact the planet. To find out more visit our simple guide to an LCA . We are now on a mission to educate wider audiences on the same topics.