There is a lot of emphasis on sustainability in the media at present with headlines such as John Lewis trials sustainability schemes at Oxford store or Zalando to push ‘sustainable’ fashion published everyday online and in print.
Sustainability is now a movement in itself. From schoolchildren and students protesting in the streets to global organisations holding summits, the issue is affecting us all and all of us are responsible for “doing our bit” to help win the race against climate change.
Design is at the forefront of this battle – shaping future trends, influencing millions around the world with regards to their choice in clothing and footwear but also furniture, cars and much more. Designers have the responsibility to source materials that are not only manufactured responsibly, but are also aesthetically pleasing, durable and – in the ideal world – fully recyclable.
On the other hand, manufacturers must consider the production process and how it impacts the environment at the same time not compromising on the performance and appeal of their product. Many global brands have been looking to commit to sustainable materials for years and some of them, like Nike, are already ahead of the curve with materials such as Flyleather.